1. General Terms.

1.1. This Privacy Policy describes how SIA "Amel", REG.NO. 44103125940, Izstādes iela 4, Priekuļi, Priekuļu pag., Cēsu nov., LV-4126 (hereinafter also referred to as the “Data Controller”) obtains, processes, and stores personal data obtained by bruder.lv from its clients and persons visiting the website (hereinafter referred to as the “Data Subject” or “You”).

1.2. Personal data is any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing is any operation related to personal data, such as acquisition, recording, transformation, use, viewing, deletion, or destruction.

1.3. The Data Controller observes the data processing principles provided for by law and can confirm that personal data is processed in accordance with applicable legislation.

2. Acquisition, Processing, and Storage of Personal Data.

2.1. The Data Controller obtains, processes, and stores personally identifiable information mainly through the online store website and email.  2.2. By visiting and using the services provided in the online store, you agree that any information provided is used and managed according to the purposes set out in the Privacy Policy.

2.3. The Data Subject is responsible for ensuring that the submitted personal data is correct, accurate, and complete. Knowingly providing false information is considered a violation of our Privacy Policy. The Data Subject is obliged to promptly notify the Data Controller of any changes in the submitted personal data.

2.4. The Data Controller is not responsible for losses incurred by the Data Subject or third parties if they arise due to the submission of false personal data.

3. Processing of Client Personal Data

3.1. The Data Controller may process the following personal data:

3.1.1. Name, surname
3.1.2. Date of birth
3.1.3. Contact information (email address and/or phone number)
3.1.4. Transaction data (purchased goods, delivery address, price, payment information, etc.).
3.1.5. Any other information submitted to us during the use of the services and purchase of goods offered on the website or when contacting us.

3.2. In addition to the aforementioned, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.

3.3. The legal basis for personal data processing is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation:

a) the data subject has given consent to the processing of his or her personal data for one or more specific purposes;

b) processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;

c) processing is necessary for compliance with a legal obligation to which the controller is subject;

f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

3.4. The Data Controller stores and processes the Data Subject’s personal data as long as at least one of the following criteria exists:

3.4.1. Personal data is necessary for the purposes for which it was received;
3.4.2. As long as, in accordance with external regulatory enactments, the Data Controller and/or the Data Subject can exercise their legitimate interests, for example, to submit objections or bring or defend claims in court;
3.4.3. As long as there is a legal obligation to retain the data, for example, in accordance with the Accounting Law;
3.4.4. As long as the Data Subject’s consent for the relevant personal data processing is valid, if there is no other legal basis for data processing.

When the circumstances mentioned in this point cease to exist, the storage period for the Data Subject’s personal data also ends, and all relevant personal data is irreversibly deleted from computer systems and electronic and/or paper documents containing the relevant personal data, or these documents are anonymized.

3.5. In order to fulfill its obligations to you, the Data Controller has the right to transfer your personal data to cooperation partners, data processors who carry out the necessary data processing on our behalf, such as accountants, courier services, etc. The data processor is the personal data controller. Payment processing is provided by the payment platform mozello.lv, therefore our company transfers the personal data necessary for payment execution to the owner of the platform mozello.lv.
Upon request, we may transfer your personal data to state and law enforcement authorities, if necessary, to defend our legal interests by preparing, submitting, and defending legal claims.

3.6. When processing and storing personal data, the Data Controller implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.

4. Data Subject’s Rights

4.1. In accordance with the General Data Protection Regulation and the laws of the Republic of Latvia, you have the right:
4.1.1. To access your personal data, receive information about its processing, as well as request a copy of your personal data in electronic format and the right to transfer this data to another controller (data portability);
4.1.2. To request the correction of incorrect, inaccurate, or incomplete personal data;
4.1.3. To delete your personal data (“to be forgotten”), except in cases where the law requires data retention;
4.1.4. To withdraw your previously given consent to personal data processing;
4.1.5. To restrict the processing of your data – the right to request that we temporarily completely stop processing all your personal data;
4.1.6. To contact the Data State Inspectorate
You can submit a request to exercise your rights by filling out the form electronically or by writing to the customer support service at [email protected]

5. Final Provisions

5.1. This Privacy Policy is developed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (27 April 2016) on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the laws in force of the Republic of Latvia and the European Union.

5.2. The Data Controller has the right to make changes or additions to the Privacy Policy at any time and without prior notice. Amendments take effect after their publication on the website bruder.lv